Seijen loves helping humans and believes the needs of people lie at the core of every truly innovative idea. He revels in the opportunity to uncover those human needs and steward them towards the creation of products, services, and stories. Currently he is a Design Lead at U.S. Bank where he uses design to explore and validate early stage ideas for new businesses. Prior to his current role, Seijen spent time in innovation and design research roles at Target, Startup Weekend (now Techstars), and SapientNitro.